> content-strategy
Content planning, creation, and distribution strategy. Use when planning content calendars, developing content pillars, creating editorial strategies, or optimizing content for different funnel stages.
curl "https://skillshub.wtf/aitytech/agentkits-marketing/content-strategy?format=md"Content Strategy
Content planning, creation, and distribution for sustainable organic growth.
Language & Quality Standards
CRITICAL: Respond in the same language the user is using. If Vietnamese, respond in Vietnamese. If Spanish, respond in Spanish.
Standards: Token efficiency, sacrifice grammar for concision, list unresolved questions at end.
When to Use This Skill
Apply content strategy expertise when:
- Planning content calendars and editorial workflows
- Developing content pillars and themes
- Creating distribution strategies
- Mapping content to funnel stages
- Repurposing content across channels
- Measuring content performance
Core Concepts
Content Pillars
Content pillars are the main themes your content revolves around.
Criteria for Strong Pillars:
- Aligned with business goals
- Relevant to audience pain points
- Differentiates from competitors
- Sustainable long-term (evergreen potential)
- SEO opportunity (search volume)
Example Pillar Structure:
| Pillar | Purpose | Content Types |
|---|---|---|
| Industry Insights | Thought leadership | Reports, trends, analysis |
| How-To/Tutorials | Education | Guides, videos, templates |
| Customer Success | Social proof | Case studies, testimonials |
| Product Updates | Awareness | Release notes, feature deep-dives |
| Company Culture | Employer brand | Behind-scenes, team stories |
Content by Funnel Stage
| Stage | Goal | Content Type | Format | CTA |
|---|---|---|---|---|
| TOFU (Awareness) | Attract | Blog posts, social, video | Short, shareable | Subscribe, Follow |
| MOFU (Consideration) | Educate | Ebooks, webinars, guides | In-depth, gated | Download, Register |
| BOFU (Decision) | Convert | Case studies, demos, comparisons | Specific, proof-heavy | Trial, Demo, Buy |
| Retention | Retain | Tutorials, community, newsletters | Ongoing value | Upgrade, Refer |
Content Mix Framework
70-20-10 Rule:
- 70% proven content (what works, repeat it)
- 20% iterative improvements (variations on winners)
- 10% experimental (new formats, topics, channels)
Content Type Mix:
- 40% Educational (builds trust)
- 30% Engaging (builds community)
- 20% Inspirational (builds connection)
- 10% Promotional (drives action)
Content Calendar Structure
Weekly Cadence Example:
| Day | Primary Channel | Content Type | Goal |
|---|---|---|---|
| Monday | Blog | Educational | SEO traffic |
| Tuesday | Thought leadership | B2B engagement | |
| Wednesday | Nurture | Subscriber retention | |
| Thursday | Social | Community | Engagement |
| Friday | Video | Educational | Multi-channel |
Content Repurposing Matrix
| Original | → Blog Post | → Social | → Video | |
|---|---|---|---|---|
| Webinar | Recap post | Key quotes | Summary | Clips |
| Case Study | Detailed post | Stats carousel | Teaser | Interview |
| Research Report | Analysis post | Data graphics | Key findings | Explainer |
| Podcast | Transcript post | Audiograms | Highlights | Video version |
Best Practices
Planning Excellence
- Audience-First: Research pain points before creating
- Keyword Integration: SEO considerations in topic selection
- Competitive Gap: What are competitors NOT covering?
- Resource Reality: Plan for actual capacity, not aspirations
Creation Excellence
- Hook First: Lead with value, not background
- Scannable Format: Headers, bullets, visuals
- One CTA per Piece: Clear next step
- Evergreen Priority: Maximize content lifespan
Distribution Excellence
- Channel-Native: Adapt format per platform
- Timing Optimization: Post when audience is active
- Promotion Balance: 20% creation, 80% promotion
- Amplification Partners: Influencers, communities, syndication
Agent Integration
| Agent | How They Use This Skill |
|---|---|
planner | Building content calendars and editorial plans |
copywriter | Creating content aligned with strategy |
attraction-specialist | SEO-optimized content creation |
email-wizard | Email content aligned with nurture goals |
Anti-Patterns to Avoid
| Anti-Pattern | Why It's Wrong | Do This Instead |
|---|---|---|
| Creating without strategy | Random content, no compounding | Define pillars first |
| All BOFU content | Ignores 97% not ready to buy | Full-funnel approach |
| Publish and forget | Wastes content investment | Promote and repurpose |
| Quantity over quality | Dilutes brand, wastes resources | Better content, less often |
| Ignoring data | Repeating what doesn't work | Analyze and iterate |
Content Performance Metrics
| Stage | Key Metrics | Good Benchmark |
|---|---|---|
| TOFU | Traffic, reach, impressions | +10% MoM growth |
| MOFU | Downloads, signups, engagement | 2-5% conversion |
| BOFU | Demos, trials, influenced revenue | 10-20% of pipeline |
| Overall | Content ROI, CAC impact | 3:1 return |
Related Commands
/campaign/calendar- Generate content calendar/content/blog- Create SEO-optimized blog post/content/social- Create platform-specific social content
References
references/content-pillars.md- Building pillar strategyreferences/editorial-calendar.md- Calendar planningreferences/repurposing.md- Content multiplicationreferences/distribution.md- Amplification strategies
> related_skills --same-repo
> marketing-ideas
When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing strategies,' 'marketing tactics,' 'ways to promote,' or 'ideas to grow.' This skill provides 140 proven marketing approaches organized by category.
> document-skills/xlsx
Comprehensive spreadsheet creation, editing, and analysis with support for formulas, formatting, data analysis, and visualization. When Claude needs to work with spreadsheets (.xlsx, .xlsm, .csv, .tsv, etc) for: (1) Creating new spreadsheets with formulas and formatting, (2) Reading or analyzing data, (3) Modify existing spreadsheets while preserving formulas, (4) Data analysis and visualization in spreadsheets, or (5) Recalculating formulas
> document-skills/pptx
Presentation creation, editing, and analysis. When Claude needs to work with presentations (.pptx files) for: (1) Creating new presentations, (2) Modifying or editing content, (3) Working with layouts, (4) Adding comments or speaker notes, or any other presentation tasks
> document-skills/pdf
Comprehensive PDF manipulation toolkit for extracting text and tables, creating new PDFs, merging/splitting documents, and handling forms. When Claude needs to fill in a PDF form or programmatically process, generate, or analyze PDF documents at scale.