Brand Research Skill

Analyze a brand's website to extract brand elements for content creation.

This skill uses 5 specialized agents that analyze different brand dimensions in parallel, then synthesizes into a unified brand profile.

What It Extracts

Dimension	Elements	Used For
Visual	Colors, typography, logo, imagery style	Image prompts, video style
Voice	Tone, messaging, taglines, copy style	Voiceover, scripts
Product	Offerings, features, USPs, pricing	Content focus
Audience	Demographics, psychographics, pain points	Tone targeting
Positioning	Market position, competitors, differentiation	Messaging strategy

Prerequisites

• Browser access (uses web scraping)
• No API keys required

Workflow

Step 1: Get the Website URL (REQUIRED)

FIRST, always ask for the website URL. Do not proceed without it.

Say this to the user:

"I'll analyze that brand for you!

What's the website URL? (e.g., https://nike.com)

Optional: Any specific pages to focus on? Any known competitors?"

Wait for the user to provide the URL before proceeding.

If the user just says "analyze Nike's brand", ask:

"I'll analyze Nike for you. Just to confirm - should I use https://nike.com?"

---

Step 2: Navigate and Capture Website Data

Use browser tools to navigate the website and capture:

1. Homepage - Overall impression, hero messaging, colors
2. About page - Company story, values, team
3. Products/Services page - Offerings, features, pricing
4. Blog/Resources - Voice, content style
5. Footer - Social links, taglines

Capture for each page:

• Screenshot for visual analysis
• HTML/CSS for colors and fonts
• Text content for voice analysis
• Images for style analysis

---

Step 3: Run Specialized Agents in Parallel

Deploy 5 agents, each analyzing a different dimension:

Agent 1: Visual Analyst

Focus: Colors, typography, logo, imagery style

Analyze:
- Primary, secondary, accent colors from CSS/design
- Font families for headings and body
- Logo usage and placement
- Photography/illustration style
- Overall visual mood (minimal, bold, playful, etc.)

Agent 2: Voice Analyst

Focus: Tone, messaging, taglines, copy style

Analyze:
- Headlines and how they're written
- Body copy style (formal vs casual)
- CTAs and their tone
- Taglines and slogans
- Emotional appeals used

Agent 3: Product Analyst

Focus: Offerings, features, USPs, pricing

Analyze:
- What products/services they offer
- Key features highlighted
- Unique selling propositions
- Pricing model and tiers
- Value propositions

Agent 4: Audience Analyst

Focus: Demographics, psychographics, pain points

Analyze:
- Who the messaging targets
- Pain points addressed
- Aspirations appealed to
- Language level and jargon
- Testimonials and case studies

Agent 5: Competitive Analyst

Focus: Market position, competitors, differentiation

Analyze:
- Market/industry category
- Implied competitors
- How they differentiate
- Unique market position
- Competitive advantages claimed

---

Step 4: Synthesize into Brand Profile

Combine all agent outputs into a unified brand_profile.json:

{
  "brand": {
    "name": "Company Name",
    "website": "https://example.com",
    "tagline": "Their main tagline",
    "analyzed_date": "2026-01-04"
  },
  "visual": {
    "colors": {
      "primary": "#1E40AF",
      "secondary": "#F59E0B",
      "accent": "#10B981",
      "background": "#FFFFFF",
      "text": "#1F2937"
    },
    "typography": {
      "headings": "Montserrat Bold",
      "body": "Open Sans",
      "style": "Modern, clean"
    },
    "logo": {
      "description": "Abstract geometric mark + wordmark",
      "usage": "Typically on white/dark backgrounds"
    },
    "imagery_style": {
      "type": "Photography",
      "mood": "Professional, aspirational",
      "subjects": "People using product, office settings",
      "treatment": "Bright, high contrast, natural lighting"
    }
  },
  "voice": {
    "tone": ["Confident", "Approachable", "Expert"],
    "personality": "Like a smart friend who knows their stuff",
    "formality": "Professional casual",
    "style_notes": [
      "Short, punchy sentences",
      "Active voice preferred",
      "Benefit-focused over feature-focused",
      "Uses 'you' and 'your' frequently"
    ],
    "example_headlines": [
      "Built for builders",
      "Simple. Powerful. Yours."
    ],
    "words_to_use": ["Simple", "Powerful", "Fast", "Seamless"],
    "words_to_avoid": ["Cheap", "Basic", "Just"]
  },
  "products": {
    "category": "SaaS / Developer Tools",
    "offerings": [
      {
        "name": "Core Platform",
        "description": "Main product offering",
        "key_features": ["Feature 1", "Feature 2", "Feature 3"]
      }
    ],
    "usps": [
      "10x faster than alternatives",
      "No-code setup in 5 minutes",
      "Enterprise-grade security"
    ],
    "pricing_model": "Freemium with usage-based scaling",
    "value_proposition": "Get to market faster without sacrificing quality"
  },
  "audience": {
    "primary": {
      "who": "Technical founders and developers",
      "demographics": "25-45, tech-savvy, startup/scale-up",
      "psychographics": "Move fast, value efficiency, quality-conscious"
    },
    "secondary": {
      "who": "Enterprise DevOps teams",
      "demographics": "Large companies, IT departments"
    },
    "pain_points": [
      "Complex setup processes",
      "Slow iteration cycles",
      "Scaling costs out of control"
    ],
    "aspirations": [
      "Ship faster",
      "Look professional",
      "Scale effortlessly"
    ]
  },
  "positioning": {
    "market": "Developer tools / Infrastructure",
    "competitors": ["Competitor A", "Competitor B", "Competitor C"],
    "differentiation": "Simplicity + Enterprise power in one package",
    "market_position": "Premium but accessible",
    "competitive_advantages": [
      "Easiest setup in category",
      "Best-in-class performance",
      "Loved by developers"
    ]
  },
  "content_guidelines": {
    "for_video_producer": {
      "music_style": "Modern, upbeat, confident but not aggressive",
      "voiceover_tone": "Confident, clear, approachable expert",
      "visual_style": "Clean, minimal, bold accents, professional"
    },
    "for_podcast_producer": {
      "host_personality": "Smart, curious, enthusiastic about tech",
      "conversation_style": "Educational but engaging, not dry"
    },
    "for_audio_producer": {
      "voiceover_direction": "Professional but warm, not corporate robot",
      "music_mood": "Inspiring, forward-moving, modern"
    },
    "for_social_producer": {
      "image_style": "Clean product shots, lifestyle use cases",
      "video_style": "Quick, punchy, value-first",
      "copy_style": "Short, benefit-focused, emoji-light"
    }
  }
}

---

Step 5: Save and Deliver

Save the brand profile:

# Save to current directory
brand_profile.json

# Or to a specific location
/path/to/project/brand_profile.json

Delivery message:

"✅ Brand analysis complete!

Brand Profile saved to: brand_profile.json

Summary:

• Brand: Acme Corp
• Colors: Blue (#1E40AF) + Orange (#F59E0B)
• Voice: Confident, approachable, expert
• Audience: Technical founders, 25-45
• Position: Simplicity + Power

Use this profile with:

• video-producer --brand brand_profile.json
• podcast-producer --brand brand_profile.json
• social-producer --brand brand_profile.json

Want me to:

• Analyze additional pages?
• Deep dive on any dimension?
• Create content using this profile?"

---

Using the Brand Profile with Producers

Once you have a brand_profile.json, reference it when creating content:

Example workflow:

USER: "Create a product video using our brand profile"

PRODUCER:
1. Reads brand_profile.json
2. Uses colors for visual prompts: "Color scheme: blue (#1E40AF) and orange (#F59E0B)"
3. Uses voice for TTS: "Tone: Confident, approachable, professional"
4. Uses music style: "Modern, upbeat, confident"
5. Uses imagery style: "Clean, minimal, professional photography"

RESULT: On-brand video that matches company's existing presence

---

Manual Brand Profile

If you can't scrape or prefer manual input, create brand_profile.yaml:

brand:
  name: "My Company"
  tagline: "Innovation for everyone"

visual:
  colors:
    primary: "#1E40AF"
    secondary: "#F59E0B"
  typography:
    headings: "Montserrat"
    body: "Open Sans"

voice:
  tone: ["Friendly", "Expert", "Approachable"]
  formality: "Professional casual"

audience:
  primary: "Small business owners, 30-50"
  pain_points: ["Too complex", "Too expensive"]

# ... etc

---

Agents

This skill uses 5 specialized agents defined in agents/:

Agent	File	Focus
Visual Analyst	visual-analyst.md	Colors, fonts, imagery
Voice Analyst	voice-analyst.md	Tone, messaging, copy
Product Analyst	product-analyst.md	Offerings, USPs
Audience Analyst	audience-analyst.md	Who they target
Competitive Analyst	competitive-analyst.md	Market position

---

Limitations

• Dynamic content: May miss JavaScript-rendered content
• Accuracy: Analysis is interpretation, not definitive
• Access: Some sites may block scraping
• Currency: Brands evolve; re-analyze periodically

Example Prompts

Basic:

"Analyze Nike's brand from their website"

With specifics:

"Research the Apple brand, focusing on their product pages and About section"

For content creation:

"Before creating our marketing video, analyze our competitor's brand: https://competitor.com"

Update existing:

"Re-analyze our brand profile, we've updated our website"