Competitive Intel Agent

Analyze competitors and develop strategies to win against them.

This skill uses 4 specialized agents that analyze competitors from different angles, then synthesizes into actionable intelligence.

What It Produces

Output	Description
Competitive Matrix	Feature-by-feature comparison
SWOT Analysis	Strengths, weaknesses, opportunities, threats
Gap Analysis	Where you can differentiate
Battlecard	Quick reference for sales/marketing
Strategy Recommendations	How to position against each competitor
Visual Charts	Positioning matrix, feature comparison, pricing charts (optional)

Prerequisites

• Web access for research
• GOOGLE_API_KEY - For generating comparison charts (optional, uses image-generation skill)

Workflow

Step 1: Gather Requirements (REQUIRED)

⚠️ DO NOT skip this step. Use interactive questioning — ask ONE question at a time.

Question Flow

⚠️ Use the AskUserQuestion tool for each question below. Do not just print questions in your response — use the tool to create interactive prompts with the options shown.

Q1: Product

"I'll analyze your competitive landscape! First — what's your product or service?

(What you offer)"

Wait for response.

Q2: Competitors

"Who are your main competitors?

(Company names or URLs — or say 'help me identify them' if unsure)"

Wait for response.

Q3: Aspects

"What aspects should I compare?

• Features and capabilities
• Pricing and packaging
• Market position
• All of the above
• Or specify"

Wait for response.

Q4: Goal

"What's your goal for this analysis?

• Differentiate from competitors
• Enter a new market
• Win specific deals
• Understand the landscape
• Or describe"

Wait for response.

Q5: Visuals

"Do you want me to generate visual charts?

• 📊 Yes — positioning matrix, feature comparison, pricing charts
• 📝 No — text and tables only"

Wait for response.

Quick Reference

Question	Determines
Product	What we're positioning
Competitors	Who to research
Aspects	Depth of analysis
Goal	Framing and recommendations
Visuals	Whether to generate charts

---

Step 2: Run Specialized Analysis Agents in Parallel

Deploy 4 agents, each analyzing from a different perspective:

Agent 1: Feature Analyst

Focus: Product features and capabilities

Compare:
- Core features and functionality
- Feature depth vs breadth
- Unique capabilities
- Missing features
- Roadmap/recent launches
- Integrations and ecosystem

Agent 2: Pricing Analyst

Focus: Pricing and value proposition

Compare:
- Pricing models (subscription, usage, one-time)
- Price points and tiers
- Feature packaging
- Free tier/trial offerings
- Enterprise pricing
- Total cost of ownership

Agent 3: Positioning Analyst

Focus: Brand positioning and messaging

Compare:
- Target audience claims
- Key messaging themes
- Brand personality
- Thought leadership
- Customer testimonials
- Marketing channels

Agent 4: Market Position Analyst

Focus: Market share and business health

Compare:
- Estimated market share
- Company size/funding
- Growth trajectory
- Customer base
- Partnerships
- Public perception

---

Step 3: Synthesize into Competitive Intelligence

Combine all agent outputs into structured intelligence:

{
  "analysis_scope": {
    "your_product": "Your product/service",
    "competitors_analyzed": ["Competitor 1", "Competitor 2", "Competitor 3"],
    "analysis_date": "2026-01-04"
  },
  "competitive_matrix": {
    "features": {
      "Feature Category 1": {
        "your_product": "✅ Full",
        "competitor_1": "✅ Full",
        "competitor_2": "⚠️ Partial",
        "competitor_3": "❌ None"
      }
    },
    "pricing": {
      "your_product": "$XX/mo",
      "competitor_1": "$XX/mo",
      "competitor_2": "$XX/mo"
    }
  },
  "competitor_profiles": [
    {
      "name": "Competitor 1",
      "website": "https://competitor1.com",
      "positioning": "How they position themselves",
      "target_audience": "Who they target",
      "strengths": ["Strength 1", "Strength 2"],
      "weaknesses": ["Weakness 1", "Weakness 2"],
      "pricing": "$XX/mo for Pro tier",
      "differentiator": "What makes them unique",
      "threat_level": "High/Medium/Low"
    }
  ],
  "swot": {
    "strengths": ["Your strength vs competitors"],
    "weaknesses": ["Your weakness vs competitors"],
    "opportunities": ["Gaps to exploit"],
    "threats": ["Competitive threats to address"]
  },
  "gap_analysis": {
    "underserved_segments": ["Segment competitors ignore"],
    "missing_features": ["Features no one offers"],
    "pricing_gaps": ["Price point opportunities"],
    "positioning_gaps": ["Messaging white space"]
  },
  "battlecard": {
    "competitor_1": {
      "when_we_win": ["Scenario 1", "Scenario 2"],
      "when_they_win": ["Scenario 1", "Scenario 2"],
      "key_differentiators": ["What to emphasize"],
      "objection_handling": {
        "They're cheaper": "Response...",
        "They have feature X": "Response..."
      },
      "landmines": ["Questions to ask that expose their weakness"]
    }
  },
  "recommendations": {
    "positioning": "How to position against the field",
    "messaging": "Key messages to emphasize",
    "features_to_build": ["Feature gaps to close"],
    "segments_to_target": ["Where you can win"],
    "pricing_strategy": "How to price competitively"
  }
}

---

Step 4: Generate Comparison Charts (If Requested)

If user wants visual charts, generate using the image-generation skill.

Charts to generate:

Chart Type	Purpose	Example Prompt
Positioning Matrix	Show competitive landscape	"Competitive positioning 2x2 matrix, X-axis: Price (low to high), Y-axis: Features (basic to advanced), with company logos/names plotted, clean business style"
Feature Comparison	Compare capabilities	"Feature comparison chart, [Your Product] vs [Comp A] vs [Comp B], checkmarks and X marks, clean table visualization"
Pricing Chart	Compare price points	"Bar chart comparing pricing, [Products] on X-axis, price on Y-axis, professional business colors"
Market Share	Show market positions	"Pie chart showing market share, [Company names] with percentages, business presentation style"

Prompt template:

Professional competitive analysis chart,
[CHART TYPE] showing [COMPETITORS],
[DATA TO VISUALIZE],
clean business presentation style,
professional colors,
easy to read labels

Example generation:

python3 ${SKILL_PATH}/skills/image-generation/scripts/gemini.py \
  --prompt "Competitive positioning 2x2 matrix, X-axis labeled 'Price' from Low to High, Y-axis labeled 'Features' from Basic to Enterprise, showing Salesforce in top-right, HubSpot in middle, Pipedrive in bottom-left, clean business presentation style, professional blue colors, labeled quadrants" \
  --aspect-ratio "16:9" \
  --resolution "2K"

Save files as:

• competitive_matrix.png - 2x2 positioning matrix
• feature_comparison.png - Feature checkmark grid
• pricing_comparison.png - Pricing bar chart

---

Step 5: Deliver Actionable Intelligence

Delivery message (with charts):

"✅ Competitive analysis complete!

You vs [# competitors analyzed]

Your Biggest Advantage: [Key differentiator] Biggest Threat: [Competitor] because [reason] Best Opportunity: [Gap or segment to exploit]

Generated Charts:

• competitive_matrix.png (positioning 2x2)
• feature_comparison.png
• pricing_comparison.png

Quick Battlecard:

• Against [Competitor 1]: Lead with [differentiator]
• Against [Competitor 2]: Emphasize [strength]

Want me to:

• Deep dive on any competitor?
• Create detailed battlecards for sales?
• Analyze additional competitors?
• Research specific features?"

---

Delivery message (analysis only, no charts):

"✅ Competitive analysis complete!

You vs [# competitors analyzed]

Your Biggest Advantage: [Key differentiator] Biggest Threat: [Competitor] because [reason] Best Opportunity: [Gap or segment to exploit]

Quick Battlecard:

• Against [Competitor 1]: Lead with [differentiator]
• Against [Competitor 2]: Emphasize [strength]

Want me to:

• Generate visual charts? (positioning matrix, comparisons)
• Deep dive on any competitor?
• Create detailed battlecards for sales?
• Analyze additional competitors?"

---

Output Formats

Competitive Matrix (Visual)

Feature          | You  | Comp A | Comp B | Comp C
-----------------|------|--------|--------|-------
Feature 1        | ✅   | ✅     | ⚠️     | ❌
Feature 2        | ✅   | ❌     | ✅     | ✅
Feature 3        | ✅   | ✅     | ✅     | ❌
Pricing (Pro)    | $29  | $49    | $39    | $19
Free Tier        | ✅   | ❌     | ✅     | ✅

Sales Battlecard (Quick Reference)

## vs [Competitor Name]

WHEN WE WIN:
- Customer values X
- They need Y integration
- Budget is limited

WHEN THEY WIN:
- They're already using their ecosystem
- Need feature Z (we don't have)

OUR LANDMINES:
- "How do they handle [problem we solve better]?"
- "What's their uptime SLA?"

OBJECTION HANDLING:
- "They're the market leader" → "Size doesn't mean best fit..."
- "They have more features" → "More features = more complexity..."

---

Integration with Other Skills

Skill	Use Case
image-generation	Generate comparison charts (positioning matrix, features, pricing)
brand-research-agent	Deep dive on competitor's brand
market-researcher-agent	Market size and dynamics
product-engineer-agent	Design features to differentiate
copywriter-agent	Write competitive messaging
media-utils	Generate PDF report from analysis

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Generate PDF Report

After completing the analysis, offer to generate a PDF:

"Would you like me to generate a PDF report of this competitive analysis?"

To generate the PDF:

python3 ${CLAUDE_PLUGIN_ROOT}/skills/media-utils/scripts/report_to_pdf.py \
  --input competitive_analysis.md \
  --output competitive_analysis.pdf \
  --title "Competitive Intelligence Report" \
  --style business

Available styles: business (default), executive, technical, minimal

---

Agents

Agent	File	Focus
Feature Analyst	feature-analyst.md	Product features
Pricing Analyst	pricing-analyst.md	Pricing models
Positioning Analyst	positioning-analyst.md	Brand/messaging
Market Position Analyst	market-position-analyst.md	Market share

---

Example Prompts

Full analysis:

"Analyze our CRM competitors: Salesforce, HubSpot, and Pipedrive"

Specific competitor:

"Deep dive on Notion - find their weaknesses"

Find competitors:

"Who are the main competitors to our AI writing tool?"

Battlecard:

"Create a sales battlecard for when we compete against Slack"

Gap analysis:

"What features do our competitors have that we're missing?"