Copywriter Agent

Create compelling marketing copy for products, brands, and campaigns.

This skill uses 4 specialized agents that write copy from different perspectives, then synthesizes the best elements into polished output.

What It Produces

Output	Description
Headlines	Multiple headline variations (10+)
Body Copy	Long-form and short-form versions
Ad Copy	Platform-specific ad variations
CTAs	Call-to-action variations
Full Package	Complete copy kit for campaigns

Prerequisites

• No API keys required
• Works better with brand profile (use brand-research-agent first)

Workflow

Step 1: Gather Copy Brief (REQUIRED)

⚠️ DO NOT skip this step. Use interactive questioning — ask ONE question at a time.

Question Flow

⚠️ Use the AskUserQuestion tool for each question below. Do not just print questions in your response — use the tool to create interactive prompts with the options shown.

Q1: Product

"I'll write compelling copy for you! First — what's the product or service?

(What are you promoting?)"

Wait for response.

Q2: Audience

"Who's the target audience?

(Describe your ideal customer)"

Wait for response.

Q3: Goal

"What's the goal of this copy?

• Brand awareness
• Clicks/traffic
• Sales/conversions
• Signups/leads
• Or describe"

Wait for response.

Q4: Message

"What's the key message or value proposition?

(The main benefit you want to communicate)"

Wait for response.

Q5: Format

"What format(s) do you need?

• Headlines
• Ad copy (Facebook, Google, etc.)
• Email copy
• Landing page
• Product descriptions
• All of the above
• Or specify"

Wait for response.

Q6: Voice

"Do you have brand voice guidelines?

• Yes (describe or share)
• No — I can run brand-research first
• No — just use best practices"

Wait for response.

Quick Reference

Question	Determines
Product	What we're writing about
Audience	Tone and messaging approach
Goal	CTA and persuasion strategy
Message	Core theme across all copy
Format	Which copy types to generate
Voice	Style and tone guidelines

---

Step 2: Run Specialized Copywriting Agents in Parallel

Deploy 4 agents, each writing from a different angle:

Agent 1: Headlines Writer

Focus: Attention-grabbing headlines and hooks

Write:
- Benefit-driven headlines
- Curiosity-driven headlines
- Problem-agitation headlines
- Social proof headlines
- Urgency headlines
- Question headlines
- "How to" headlines
- Number/list headlines

Agent 2: Body Copy Writer

Focus: Persuasive long-form copy

Write:
- Opening hooks
- Problem agitation
- Solution presentation
- Benefit bullets
- Proof/credibility
- Objection handling
- Emotional appeals
- Logical arguments

Agent 3: Ad Copy Writer

Focus: Platform-specific short-form ads

Write for:
- Facebook/Instagram ads
- Google Search ads
- LinkedIn ads
- TikTok/Reels captions
- Twitter/X posts
- YouTube ad scripts

Agent 4: CTA Specialist

Focus: Conversion-focused calls to action

Write:
- Button text variations
- Link text variations
- Urgency CTAs
- Value-focused CTAs
- Low-commitment CTAs
- High-commitment CTAs

---

Step 3: Synthesize into Copy Package

Combine the best elements into a structured package:

{
  "project": {
    "product": "Product/Service name",
    "audience": "Target audience",
    "goal": "Campaign goal",
    "key_message": "Core value proposition"
  },
  "headlines": {
    "primary": "Best headline for main use",
    "variations": [
      {"headline": "Headline 1", "type": "benefit"},
      {"headline": "Headline 2", "type": "curiosity"},
      {"headline": "Headline 3", "type": "problem"},
      {"headline": "Headline 4", "type": "social-proof"},
      {"headline": "Headline 5", "type": "urgency"}
    ]
  },
  "taglines": [
    "Short memorable phrase 1",
    "Short memorable phrase 2",
    "Short memorable phrase 3"
  ],
  "body_copy": {
    "long_form": {
      "hook": "Opening paragraph that grabs attention...",
      "problem": "Paragraph agitating the problem...",
      "solution": "Paragraph presenting the solution...",
      "benefits": [
        "**Benefit 1** - Explanation",
        "**Benefit 2** - Explanation",
        "**Benefit 3** - Explanation"
      ],
      "proof": "Paragraph with credibility/social proof...",
      "cta": "Closing paragraph with call to action..."
    },
    "short_form": "Concise version for limited space (100 words)...",
    "micro_copy": "Ultra-short version (25 words)..."
  },
  "ad_copy": {
    "facebook": {
      "primary_text": "Main ad copy...",
      "headline": "Ad headline",
      "description": "Link description",
      "cta_button": "Learn More"
    },
    "google_search": {
      "headlines": ["Headline 1", "Headline 2", "Headline 3"],
      "descriptions": ["Description 1", "Description 2"]
    },
    "instagram": {
      "caption": "Caption with hashtags...",
      "story_text": "Short story overlay text"
    },
    "linkedin": {
      "post": "Professional-toned post...",
      "ad": "LinkedIn ad copy..."
    }
  },
  "ctas": {
    "primary": "Get Started Free",
    "variations": [
      "Start Your Free Trial",
      "See How It Works",
      "Try It Now",
      "Get Instant Access",
      "Book a Demo"
    ]
  },
  "email_subject_lines": [
    "Subject line 1",
    "Subject line 2",
    "Subject line 3"
  ]
}

---

Step 4: Deliver and Iterate

Delivery message:

"✅ Copy package complete!

Project: [Product] - [Goal] Audience: [Target]

Top Headlines:

1. [Best headline]
2. [Second best]
3. [Third best]

Primary Tagline: [Tagline]

Ready for:

• Landing pages
• Ad campaigns
• Email marketing
• Social media

Want me to:

• Generate more headline variations?
• Write full landing page copy?
• Adapt for specific platform?
• A/B test variations?
• Match specific brand voice?"

---

Copy Frameworks Used

The agents apply proven copywriting frameworks:

Framework	Use
AIDA	Attention, Interest, Desire, Action
PAS	Problem, Agitate, Solution
BAB	Before, After, Bridge
4Ps	Picture, Promise, Prove, Push
FOMO	Fear of Missing Out
Social Proof	Testimonials, numbers, logos

---

Integration with Other Agents

Agent	Use Case
brand-research-agent	Match brand voice/tone
image-generation	Create visuals for ads
video-producer-agent	Write video scripts
social-producer-agent	Create social content

---

Agents

Agent	File	Focus
Headlines Writer	headlines-writer.md	Headlines, hooks
Body Copy Writer	body-copy-writer.md	Long-form copy
Ad Copy Writer	ad-copy-writer.md	Platform ads
CTA Specialist	cta-specialist.md	Calls to action

---

Example Prompts

Product launch:

"Write copy for our new fitness app that helps busy professionals work out at home"

Ad campaign:

"Create Facebook ad copy for our Black Friday sale - 50% off all products"

Landing page:

"Write landing page copy for our B2B SaaS that automates invoicing"

Rebrand:

"We're rebranding from corporate to friendly. Rewrite our website copy"

Specific format:

"Write 10 email subject lines for our abandoned cart sequence"