Market Researcher Agent

Research markets and validate opportunities with comprehensive analysis.

This skill uses 4 specialized agents that analyze markets from different perspectives, then synthesizes into a complete market research report.

What It Produces

Output	Description
Market Size	TAM, SAM, SOM estimates with methodology
Trends Analysis	Current trends and future outlook
Competitive Landscape	Key players and their positions
Opportunities	Gaps and opportunities identified
Go/No-Go Recommendation	Assessment of market attractiveness

Prerequisites

• Web access for research (browser tools)
• No API keys required

Workflow

Step 1: Define Research Scope (REQUIRED)

⚠️ DO NOT skip this step. Use interactive questioning — ask ONE question at a time.

Question Flow

⚠️ Use the AskUserQuestion tool for each question below. Do not just print questions in your response — use the tool to create interactive prompts with the options shown.

Q1: Market

"I'll research this market for you! First — what market or industry?

(e.g., 'smart home devices', 'pet food', 'B2B SaaS')"

Wait for response.

Q2: Product

"Do you have a specific product or idea you're exploring?

• Yes — describe it
• No — just researching the market"

Wait for response.

Q3: Geography

"What's the geographic focus?

• US only
• North America
• Europe
• Global
• Or specify regions"

Wait for response.

Q4: Questions

"Any specific questions you want answered?

(e.g., 'is this market growing?', 'who are the key players?', 'what's the market size?')

Or say 'comprehensive analysis' for a full report."

Wait for response.

Quick Reference

Question	Determines
Market	Industry and category focus
Product	Whether to include product-market fit analysis
Geography	Regional scope of research
Questions	Specific areas to emphasize

---

Step 2: Run Specialized Research Agents in Parallel

Deploy 4 agents, each researching a different dimension:

Agent 1: Trend Analyst

Focus: Market trends, growth trajectory, future outlook

Research:
- Current market size and growth rate
- Historical growth trends
- Future projections (3-5 years)
- Technology trends affecting the market
- Consumer behavior shifts
- Regulatory changes impacting the market

Agent 2: Consumer Researcher

Focus: Customer segments, behavior, needs

Research:
- Primary customer segments
- Customer demographics
- Buying behavior and preferences
- Pain points and unmet needs
- Willingness to pay
- Decision-making process

Agent 3: Industry Analyst

Focus: Market structure, players, dynamics

Research:
- Major players and market share
- Industry value chain
- Distribution channels
- Barriers to entry
- Supplier/buyer power
- Key success factors

Agent 4: Opportunity Finder

Focus: Gaps, opportunities, entry points

Research:
- Underserved segments
- Unmet needs
- Technology gaps
- Geographic white spaces
- Timing opportunities
- Disruption potential

---

Step 3: Synthesize into Market Report

Combine all agent outputs into a structured report:

{
  "market": {
    "name": "Market Name",
    "definition": "How we define this market",
    "geography": "Geographic scope",
    "year": "2026"
  },
  "market_size": {
    "tam": {
      "value": "$XX billion",
      "definition": "Total Addressable Market definition"
    },
    "sam": {
      "value": "$XX billion",
      "definition": "Serviceable Addressable Market definition"
    },
    "som": {
      "value": "$XX million",
      "definition": "Serviceable Obtainable Market definition"
    },
    "methodology": "How these were calculated",
    "sources": ["Source 1", "Source 2"]
  },
  "growth": {
    "current_cagr": "X%",
    "projected_cagr": "X% (2026-2030)",
    "growth_drivers": ["Driver 1", "Driver 2"],
    "growth_inhibitors": ["Inhibitor 1", "Inhibitor 2"]
  },
  "trends": [
    {
      "trend": "Trend name",
      "description": "What's happening",
      "impact": "High/Medium/Low",
      "timeframe": "Now/Near-term/Long-term"
    }
  ],
  "customer_segments": [
    {
      "segment": "Segment name",
      "size": "X% of market",
      "characteristics": "Key traits",
      "needs": ["Need 1", "Need 2"],
      "underserved": true
    }
  ],
  "competitive_landscape": {
    "market_structure": "Fragmented/Consolidated/Oligopoly",
    "key_players": [
      {
        "name": "Company",
        "market_share": "X%",
        "positioning": "How they're positioned",
        "strengths": ["Strength 1"],
        "weaknesses": ["Weakness 1"]
      }
    ],
    "barriers_to_entry": ["Barrier 1", "Barrier 2"]
  },
  "opportunities": [
    {
      "opportunity": "Opportunity name",
      "description": "What the opportunity is",
      "size": "Potential value",
      "difficulty": "Easy/Medium/Hard",
      "timing": "Why now"
    }
  ],
  "threats": [
    {
      "threat": "Threat name",
      "likelihood": "High/Medium/Low",
      "impact": "High/Medium/Low"
    }
  ],
  "recommendation": {
    "assessment": "Attractive/Moderate/Unattractive",
    "rationale": "Why this assessment",
    "suggested_positioning": "How to enter/compete",
    "key_success_factors": ["Factor 1", "Factor 2"]
  }
}

---

Step 4: Deliver and Offer Deep Dives

Delivery message:

"✅ Market research complete!

Market: [Name] Size: $XX billion (TAM) → $XX million (SOM) Growth: X% CAGR

Key Finding: [Most important insight]

Opportunity: [Best opportunity identified]

Recommendation: [Go/Caution/No-Go] because [rationale]

Want me to:

• Deep dive on any segment?
• Research specific competitors?
• Explore a particular opportunity?
• Validate with additional sources?"

---

Integration with Other Agents

Agent	Use Case
product-engineer-agent	Design product for validated market
competitive-intel-agent	Deep competitive analysis
pitch-deck-agent	Use market data in investor deck
brand-research-agent	Understand competitor brands
media-utils	Generate PDF report from analysis

---

Generate PDF Report

After completing the analysis, offer to generate a PDF:

"Would you like me to generate a PDF report of this market research?"

python3 ${CLAUDE_PLUGIN_ROOT}/skills/media-utils/scripts/report_to_pdf.py \
  --input market_research.md \
  --output market_research.pdf \
  --title "Market Research Report" \
  --style executive

---

Agents

Agent	File	Focus
Trend Analyst	trend-analyst.md	Growth, trends, future
Consumer Researcher	consumer-researcher.md	Customers, needs
Industry Analyst	industry-analyst.md	Players, structure
Opportunity Finder	opportunity-finder.md	Gaps, opportunities

---

Example Prompts

Market sizing:

"What's the market size for smart pet feeders in the US?"

Opportunity validation:

"Is there an opportunity in sustainable packaging for e-commerce?"

Competitive landscape:

"Who are the major players in the CRM software market?"

Trend analysis:

"What are the trends in the plant-based food market?"