> brainstorm-experiments-new
Design lean startup experiments (pretotypes) for a new product. Creates XYZ hypotheses and suggests low-effort validation methods like landing pages, explainer videos, and pre-orders. Use when validating a new product idea, creating pretotypes, or testing market demand.
curl "https://skillshub.wtf/phuryn/pm-skills/brainstorm-experiments-new?format=md"Design Lean Startup Experiments (New Product)
Create XYZ hypotheses and design pretotype experiments to validate a new product concept with minimal effort.
Context
You are helping validate a new product concept: $ARGUMENTS using lean startup methodology.
If the user provides files (market research, landing page mockups), read them first.
Instructions
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Create an XYZ Hypothesis in the form: "At least X% of Y will do Z"
- X%: The percentage of the target market expected to engage
- Y: The specific target market (e.g., "mid-size luxury sedan buyers")
- Z: How they will engage with the product
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Suggest 2-3 pretotype experiments to test the hypothesis with minimal effort. Consider:
- Landing Page: Test interest by measuring sign-ups or clicks
- Explainer Video: Test understanding and appeal through engagement metrics
- Email Campaign: Test demand through response and click-through rates
- Pre-Order / Waitlist: Test willingness to pay through skin-in-the-game commitment
- Concierge / Manual MVP: Deliver the service manually to test value
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Key principles (Alberto Savoia, The Right It):
- Skin-in-the-Game: Test willingness to pay — not just interest. Real commitment (time, money, reputation) is the only reliable signal.
- Your Own Data (YODA): Collect your own data through experiments rather than relying on Others' Data (ODP) like market reports or analogies. "The market for your idea does not care about the market for someone else's idea."
- Measure actual behavior, not users' opinions
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For each experiment, specify the hypothesis being tested, the method, the metric, and the success threshold.
Think step by step. Save as markdown if substantial.
Further Reading
> related_skills --same-repo
> product-strategy
Create a comprehensive product strategy using the 9-section Product Strategy Canvas — vision, segments, costs, value propositions, trade-offs, metrics, growth, capabilities, and defensibility. Use when building a product strategy, creating a strategic plan, or defining product direction.
> pricing-strategy
Analyze and design pricing strategies including pricing models, competitive pricing analysis, willingness-to-pay estimation, and price elasticity. Use when setting prices, evaluating pricing models, preparing for a pricing change, or comparing freemium vs paid approaches.
> lean-canvas
Generate a Lean Canvas with problem, solution, metrics, cost structure, UVP, unfair advantage, channels, segments, and revenue. Use when exploring a lean startup canvas, testing a business hypothesis, or modeling a new venture.
> marketing-ideas
Generate 5 creative, cost-effective marketing ideas with channels, messaging, and engagement rationale. Use when brainstorming marketing campaigns, planning product promotion, or looking for creative marketing tactics.