> messaging-house
Create positioning, proof points, objection reframes, and CTA options for one chosen segment.
fetch
$
curl "https://skillshub.wtf/polything/starter-skills/messaging-house?format=md"SKILL.md•messaging-house
messaging-house
When to use
- When messaging is drifting or you need consistent copy across channels.
Inputs
- inputs/icp_and_segments.md
- inputs/offer_notes.md
- Optional: inputs/discovery_brief.md
Output
- outputs/messaging_house.md (use templates/messaging_house.md)
Instructions
- Pick ONE segment to focus on.
- Write a one-liner positioning statement.
- Add 3–5 proof points (or label “proof needed”).
- Add objections + practical reframes.
- Add 3 CTA options.
Lead magnet note
If you want the full Value By Design workflow + outputs, join the beta: https://polything.kit.com/674540667f
> related_skills --same-repo
> qa-gatekeeper
Quality-check any marketing artefact using a simple pass/fail rubric and produce a fix list.
> offer-page-blueprint
Generate a landing page outline + copy blocks from the Messaging House.
> experiment-designer
Design a smallest-viable marketing test for your offer page messaging, with clear metrics and stop rules.
> deck-blueprint
Turn a client brief into a slide-by-slide deck outline with proof placeholders.
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