Email Marketing

Help users create effective email campaigns and automation sequences.

When to Use

• Writing email campaigns and newsletters
• Creating subject lines that get opens
• Designing email automation sequences
• A/B testing email elements
• Growing and managing email lists

When NOT to Use

• Transactional emails (order confirmations, password resets)
• Cold sales outreach (use sales-crm)
• SMS marketing

Email Campaign Template

FROM: [Name] <name@company.com>  (use a real person's name, not "info@")
SUBJECT: [Subject line — see formulas below]
PREVIEW TEXT: [First 90 chars that show in inbox preview]

---

Hi [First Name],

[Opening — hook them in 1-2 sentences. Personal, relevant, or surprising.]

[Body — the main value. Keep it scannable:]
• Bullet points for key info
• Short paragraphs (2-3 sentences max)
• Bold key phrases for skimmers

[Call to Action — one clear, specific action]

[Button: "Get the Free Template" or "Book Your Call"]

[Closing — personal, warm]
[Name]

P.S. [Optional: second hook, urgency, or different angle on the CTA]

---
[Footer: Company name, address, unsubscribe link (required by law)]

Subject Line Formulas

Curiosity:

• "The one thing most people forget about [topic]"
• "I was wrong about [topic]..."
• "This changed how I think about [topic]"

Benefit-driven:

• "How to [achieve result] in [timeframe]"
• "[Number] ways to [benefit] without [pain point]"
• "Your [topic] checklist (free download)"

Urgency:

• "Last chance: [offer] ends tonight"
• "[Time-sensitive thing] — don't miss this"
• "Only [number] spots left"

Personal:

• "[First Name], quick question about [topic]"
• "Remember when you [action they took]?"

Rules:

• 30-50 characters ideal (shows fully on mobile)
• Don't use ALL CAPS or excessive !!! or emojis
• Avoid spam triggers: "free," "buy now," "act now"
• Test 2-3 subject lines per campaign

Email Automation Sequences

Welcome Sequence (New Subscribers)

Email	Timing	Subject	Content
1	Immediately	"Welcome! Here's your [resource]"	Deliver lead magnet, introduce yourself
2	Day 2	"The #1 mistake with [topic]"	Educational, build credibility
3	Day 4	"How [person] achieved [result]"	Social proof / case study
4	Day 7	"Quick question for you"	Ask what they're struggling with
5	Day 10	"Ready to [achieve goal]?"	Soft pitch for product/service

Cart Abandonment

Email	Timing	Content
1	1 hour	"You left something behind" — reminder with product image
2	24 hours	"Still interested?" — address common objections
3	72 hours	"Last chance: 10% off your cart" — incentive

Re-engagement (Inactive Subscribers)

Email	Content
1	"We miss you — here's what you've been missing"
2	"Do you still want to hear from us?" (yes/no click)
3	"Final email — we're cleaning our list" (remove if no response)

A/B Testing Guide

What to Test (in priority order)

1. Subject lines — biggest impact on open rates
2. Send time — day of week and time of day
3. CTA — button text, color, placement
4. Content length — short vs. long
5. From name — personal name vs. company name

Testing Rules

• Test ONE variable at a time
• Minimum 1,000 recipients per variation
• Run test for at least 24 hours
• Statistical significance before declaring winner

Key Metrics

Metric	Good	Great	Fix If Below
Open Rate	20-25%	30%+	15%
Click Rate	2-3%	5%+	1%
Unsubscribe Rate	< 0.5%	< 0.2%	> 1%
Bounce Rate	< 2%	< 0.5%	> 5%
Spam Complaint Rate	< 0.1%	< 0.05%	> 0.1%

Email Deliverability

• Authenticate: SPF, DKIM, DMARC records
• Clean your list regularly (remove bounces, inactive)
• Use double opt-in for new subscribers
• Include plain text version alongside HTML
• Always include unsubscribe link (CAN-SPAM / GDPR required)
• Warm up new sending domains gradually

Common Mistakes to Avoid

• Sending without permission (spam = legal liability)
• No personalization (at minimum use first name)
• Too many CTAs (pick ONE action per email)
• Sending only promotional content (value first, sell second)
• Not segmenting your list (different audiences need different messages)
• Ignoring mobile (60%+ of emails opened on mobile)
• Not testing before sending (broken links, images, formatting)